CO-CREATOR, HEAD WRITER (S1–3)
Simply Put
In this Salesforce series, business leaders solve complex industry problems without the jargon. Each episode includes a product demo from Salesforce experts. The show pulled in over 6 million views across a five-season run.
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Lead Writer: Ryan E. Felton
Series Director: Steve Goldbloom
Program Management: Ashley Vanecko
Production Agency: Second Peninsula
Animation Agency: Thinkmojo
Host: Emmanuel Acho
WRITER, NARRATOR
Phantom of the Kan-Kan
2021. It had been a long year since we’d been to the movies. A quick refresher in etiquette seemed prudent. So we made this welcome pre-roll for Indianapolis’s Kan-Kan Cinema.
Director: Zac Cooper
Director of Photography: Kurtis Bowerstock
Writer: Ryan E. Felton
Producer: Daniel Jacobson
Editor: Dustin Demoret
Audio: Johnson Kinley
Phantom: Brandon Schaaf
SR. COPYWRITER, CREATIVE CO-LEAD
Genie Magic Falls
Salesforce launched its groundbreaking real-time Data Cloud at Dreamforce 2022. Our team developed the product narrative, launch campaign, keynote presentation, and an immersive Launch Zone showcase in partnership with Formula1.
VP Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Product: Sanjna Parulekar
Senior Copywriter: Ryan E. Felton
Art Directors: Hettie Zhang, Nathan Gamson
Designers: Jenna Krall, Katie Flegenheimer
Agency: George P. Johnson
HOST & CO-WRITER
Legends of Low Code
Salesforce’s first reality show: Legends aren’t born. They’re built. Nine Trailblazers race to build the best app for a nonprofit — in only two days. I pulled double duty as a staff writer and the competition’s onscreen host.
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Writers: Laurel Cumming, Ryan E. Felton, Kyle Parr
Art Direction: Kat Kasper
Series Director: Steve Goldbloom
Project Management: Whitney Blaine
Production Agency: Second Peninsula
Host: Ryan E. Felton
SR. COPYWRITER
Up Next Evergreens VR Experience
This gamified experience spotlights innovative digital trends in ecommerce. Explore and learn in a virtual park full of quizzes, demos, videos, and customer interviews. Provided conceptual direction and all copy elements to agency partner, Groove Jones. (Plus, I narrated one section of the experience.) VR headsets were sent to customers and prospects, but the experience is just as cool on a desktop.
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Senior Copywriter: Ryan E. Felton
Project Manager: Kelly Deignan
Agency: Groove Jones
SR. COPYWRITER
Olympics Success Tracker
A Freakonomics-inspired campaign using athletic data in cheeky social posts. Celebrating the Salesforce and Team USA partnership.
Creative Director: Paul Nowikowski
Associate Creative Director, Illustrator: John Ilang-ilang
Sr. Copywriter: Ryan E. Felton
Project Manager: Jenny Lidington
CREATIVE LEAD, SR. COPYWRITER
Moments Made by Marketing
This campaign for Salesforce’s Marketing Cloud began in 2020 and is still going strong. I took the lead on messaging and concept for a program spanning web, social, community, direct mail, out of home, and event activations.
Ryan E. Felton 