CREATIVE LEAD, LEAD WRITER
Agentforce
Salesforce’s tier-one agentic solution is headline news and today’s premier initiative for the company. As such, it calls for a global multimedia awareness initiative. Continually growing and evolving, Agentforce has several product launches, events, and competitive campaigns each year. Our small team owns and maintains the messaging, art direction, and customer-facing story for the company’s flagship product and all its features.
In one year we produced:
- Four product launches
- Over twenty-five web pages
- Three virtual events
- Two in-person events
- Four advertising campaigns
- Five commercials
Lead Writer: Ryan E. Felton
VP, Creative & Digital: Katie Snider
Creative Director: John Ilang-ilang
Sr. Designer: Nathan Gamson
Program Management: Reese Henderson
Animation Agency: Thinkmojo
WRITER, DIRECTOR, EDITOR, ACTOR
Dungeon of Dread
In the hallowed tradition of late-night horror hosts like Elvira, the Cryptkeeper, and Svengoolie, “The Prisoner” was commissioned to intro the spooky October lineup at a local arthouse theater. The crew and I made seven shorts in total, following a self-started series I screened at home for friends the year prior.
Writer & Director: Ryan E. Felton
Composer: Matt Helfrich
Director of Photography: Daniel Arthur Jacobson
Producer: Daniel Jacobson
Editors: Ryan E. Felton, Michael Runge
Lights and Audio: Daniel Arthur Jacobson, Eric Walton, Eric Komenda
The Prisoner: Ryan E. Felton
Keeper of the Keys: Brandon Schaaf
LEAD WRITER
Copilot Chaos
This competitive campaign for Agentforce takes a humorous look at familiar shortcomings of AI “assistants” at work. With a slight wink harkening to “other guys,” this series acts as an entry point for a compare-and-contrast webpage sizing up the popular AI solutions in market.
Lead Writer: Ryan E. Felton
Creative Director: John Ilang-ilang
Director: Andrew Quinn
Producers: Kevin Grazioli, Joe Vella, Jake Foster
Editor: Amelia Kramer
Sr. Designer: Nathan Gamson
VP, Creative and Digital: Katie Snider
CO-CREATOR, HEAD WRITER (S1–3)
Simply Put
In this Salesforce series, business leaders solve complex industry problems, minus the jargon. Each episode includes a product demo from Salesforce experts. The show pulled in over 6 million views across a five-season run. In addition to producing the show itself, our team was responsible for all advertising and promotion of it.
Lead Writer, Co-Creator: Ryan E. Felton
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Series Director: Steve Goldbloom
Program Management: Ashley Vanecko
Production Agency: Second Peninsula
Animation Agency: Thinkmojo
Host: Emmanuel Acho
WRITER, NARRATOR
Phantom of the Kan-Kan
This quick refresher in movie theater etiquette was made to play in the pre-roll at Indianapolis’s Kan-Kan Cinema.
Writer: Ryan E. Felton
Director: Zac Cooper
Director of Photography: Kurtis Bowerstock
Producer: Daniel Jacobson
Editor: Dustin Demoret
Audio: Johnson Kinley
Phantom: Brandon Schaaf
SR. COPYWRITER, CREATIVE LEAD
Genie Magic Falls
Salesforce launched its groundbreaking real-time Data Cloud at Dreamforce 2022. Our team developed the product narrative, launch campaign, keynote presentation, and an immersive Launch Zone showcase in partnership with Formula1.
Senior Copywriter: Ryan E. Felton
VP Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Product: Sanjna Parulekar
Art Directors: Hettie Zhang, Nathan Gamson
Designers: Jenna Krall, Katie Droll
Agency: George P. Johnson
HOST & CO-WRITER
Legends of Low Code
Salesforce’s first reality show: Legends aren’t born. They’re built. Nine Trailblazers race to build the best app for a nonprofit — in only two days. I pulled double duty as a staff writer and the competition’s onscreen host.
Series Writer, Host: Host: Ryan E. Felton
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Staff Writers: Laurel Cumming, Kyle Parr
Art Direction: Kat Kasper
Series Director: Steve Goldbloom
Project Management: Whitney Blaine
Production Agency: Second Peninsula
SR. COPYWRITER
Up Next Evergreens VR Experience
This gamified experience spotlights innovative digital trends in ecommerce. Explore and learn in a virtual park full of quizzes, demos, videos, and customer interviews. Provided conceptual direction and all copy elements to agency partner, Groove Jones. (Plus, I narrated one section of the experience.) VR headsets were sent to customers and prospects, but the experience is just as cool on a desktop.
Senior Copywriter: Ryan E. Felton
VP, Creative & Digital: Katie Snider
Associate Creative Director: John Ilang-ilang
Project Manager: Kelly Deignan
Agency: Groove Jones
CREATIVE LEAD
Wheaties Champion Maker
In partnership with General Mills, this B2B event activation quizzes guests to discover their marketing “persona.” After being assigned a personality type, attendees pose for their own champion moment on a digital Wheaties box.
Creative Lead and Concept: Ryan E. Felton
Associate Creative Director: Jonny Fruits
Writers: Ryan E. Felton, Kyle Brintnall
Art Direction: Michele Treinen
Box Design: Brian Irvin
Project Management: Reese Henderson
Production Agency: GPJ
Ryan E. Felton 